BMW Brilliance Automotive Ltd. is a joint venture of BMW Group and Brilliance China Automotive Holdings Ltd. Its operations include the production, sales and after-sales services of BMW automobiles.
From 2013 until 2015 our team, in cooperation with BSD Consulting Switzerland and China, guided BMW Brilliance through the reporting process. The sustainability report was initially aligned with the UN Global Compact and in following years, additionally in accordance with GRI. Over the years, we provided substantial input to the continued development of the report content and structure.
We conducted the company’s first materiality analysis. We began with a stakeholder engagement process, identifying and interviewing key stakeholders in China. Our team designed and facilitated an internal strategic workshop, concluding the materiality matrix according to GRI.
The publication of one of the first sustainability reports aligned with both the UN Global Compact and GRI allowed BMW Brilliance to position itself as a sustainability leader in China. The materiality analysis created the basis for the company’s corporate sustainability strategy and allowed it to focus its sustainability communication.